This Indianapolis Observer thinks Indy's the true winner of the Super Bowl. As Cory Schouten
notes on
IBJ.com, discussing sales, "the top seller by a mile, outselling the Super Bowl teams combined: Indianapolis-specific gear, sold primarily to Hoosiers. MainGate's sales at shops at Greenwood Park and Castleton Square malls were more than 100 percent ahead of expectations, outperforming even downtown outposts."
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