Sunday, November 2, 2008

Goodwill Hunting


Goodwill Industries of Central Indiana gets a really big plug in today's New York Times. A magazine feature titled "Goodwill Hunting" (Rob Walker's Consumed column) discusses -- quite favorably -- our own Goodwill's decision to hire Young & Laramore to promote the stores in 1996.

Since then, Goodwill Industries of Central Indiana has gone from 23 stores to 40 -- and sales in 2007 were $45 million, up 17 percent from 2006.

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