According to the Indianapolis Business Journal, the Saints’ victory in yesterday's Super Bowl will do a lot more for the bottom line of the sports licensed division of Adidas Group than a Colts win would have.
Pre-game orders for Saints apparel, in the event that they won the game, were quadruple those for the Colts, according to Joe Cripe, vice president of operations for the sports licensed division, which is based in Indianapolis. According to the IBJ, Cripe expects to be producing Saints gear nonstop at least until Friday, with rotating 12-hour shifts at the Indianapolis plant.
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