Saturday, December 7, 2013

Eskenazi Oops!

No, Eskenazi Health, you are not thankful for your principle donors. You are thankful for your principal donors.

(See double-truck ad in the Indianapolis Business Journal for 9-15 December.)

Principle: A basic truth, law, or assumption. Principal: First, highest, or foremost in importance.

Nice to know that neither the officials at Eskenazi nor its ad agency are well versed in English.

1 comment:

Anonymous said...

Hirons is the firm that Ballard gave the contract to. It was worth in excess of %500,000,,all because Ballards son works for Hirons….Hirons does all of the pR work in INdy,per Ballards orders..they have made millions off of Ballard