Sure, we've now got bragging rights.
But, according to Inside INdiana Business, yesterday's AFC title win brings us bonus business.
This morning's edition reads:
"Colts fans will likely be lining up at a number of retailers today including the Colts Gift Shop, Finish Line, Dick's Sporting Goods and Hat World to get their AFC Championship t-shirts and hats. Reebok's manufacturing facility on the Indianapolis eastside has been humming all night printing apparel, which in many cases was delivered early this morning to retailers. As Colts fans move toward the Super Bowl so does Reebok. Eddie White, vice president of team properties for Reebok, says work begins this morning on printing the official Indianapolis Colts-Chicago Bears t-shirts and other Super Bowl apparel. Another company that will find itself busy this week is Sign Masters in central Indiana in St. Paul. The family-owned business paints the commemorative game balls each week for the Colts and other NFL and college teams."