Sonny Vaccaro (pictured), Director of Vaccaro Sports Partnerships, will speak on "The Business of Sports" at 5 p.m. today (4 March) in Room 259 of the Indiana University School of Law at Indiana University-Purdue University in Indianapolis.His presentation is sponsored by the The Entertainment and Sports Law Society. A reception will follow. For more information, contact Matt Nolley.
Considered one of basketball's most well-connected insiders, Vaccaro remains a formidable force in contemporary sports marketing and grassroots basketball. His promotional innovations (beginning with the signing of Michael Jordan to his first major endorsement package) revolutionized the sports marketing genre with shoe endorsements, team affiliations and other ground-breaking promotional partnerships which have helped propel the fortunes of countless athletes, collegiate programs and professional teams.
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