Tuesday, April 21, 2009

ICVA to Unveil New Branding Campaign

The Indianapolis Convention & Visitors Association will roll out its new marketing brand this week. "Raising the game" will be featured in visitor guides, regional television spots and on new trade show booths.

This Indianapolis Observer expects this tag line to end up right alongside "Wander Indiana".


Paul K. Ogden said...

Even that slogan does not approach the classic slogan "Wander Indiana." Someone should have told the person who came up with that slogan that "wander" suggests the person is lost.

Anonymous said...

I don't think so!

"Wander Indiana" was a state tagline, not a ciy tagline.

Paul K. Ogden said...

Anon 1:34, I think people know that.

Indianapolis Observer said...

This Indianapolis Observer wonders why, in the world!, the ICVA wants to remind people that Indy can't manage its sports stadia profitably.