Tuesday, July 21, 2015

How Hip-Hop Is Becoming the Oldies

And, with that provocative title, The New York Times delves into format changes on Indianapolis radio stations.

(Who knew Manhattan would be interested in what tunes are played on Indy radio!)

"One person at the Beat [93.9 FM] told [the reporter] that the station’s ideal listener is a woman between 35 and 44 who is a homeowner and her family’s decision maker. As of now, around 50 percent of the Beat’s audience is white, 45 percent is black and 4 percent is Hispanic (just 10 percent of Indianapolis is Hispanic)."

You can read the whole magazine feature online.

Your Indianapolis Observer is heading for her radio to take a listen.

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