Saturday, January 10, 2009

Silent Sellers

Three installations titled "Silent Sellers" by Jodie Hardy are on display at the east fa├žade of Chase building on North Pennsylvania Street in downtown Indianapolis through May.

They're part of "The Picture Windows: Urban Interpretations" project, created to revitalize office and storefront windows in high traffic downtown areas by commissioning local artists to create specific artwork for each window. The privately-funded project was made possible by the Indianapolis Development Commission through the financial support of Lilly Endowment, Inc.

Hardy's striking, iconic installations are based upon picture windows used for displaying retail wares, the fashion industry's use of photography and visual merchandising to seduce passersby and the physical and emotional pressures those fashions place on women. The windows feature a highly stylized photo spread, "caution tape dress" wearing mannequin, and more than 100 dolls dressed in caution tape dresses.

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